In 2023, Rogue expanded its flagship Dead Guy Ale into a product line of four different varieties: Dead Guy Ale, Dead Guy IPA, Dead Guy Pale Ale and Dead Guy Pilsner, a.k.a. the Dead Guy Coffin Club.

Creative Direction / Art Direction / Branding / Graphic Design / Illustration / Merch

VP Marketing: Hagen Moore

Graphic Design & Packaging Layout: Kirsten Karkanen

Packaging Illustration: Mel Purdy

Photography: James Noah Smith

AWARDS

PLATINUM Best Original Video / Humor | Craft Beer Marketing Awards

GOLD Best Brand Identity / Best All Around Marketing Story | Craft Beer Marketing Awards