Rogue’s Monsters of IPA were three beers that I designed and illustrated, all beginning with Batsquatch Hazy IPA. Batsquatch quickly became Rogue’s best-selling product, overtaking longtime flagship Dead Guy Ale. The success of Batsquatch led to the creation of Colossal Claude IPA, Gumberoo IPA, Batsquatch Fest with REI, and The Battle of the Beasts marketing campaign. Our small in-house team created seven animated shorts encouraging people to try all three and vote for a winner.

Creative Direction / Art Direction / Branding / Graphic Design / Illustration / Packaging / Merch / Voice Acting

VP Marketing: Hagen Moore

Animation: Mel Purdy

Photography, Video & Sound: James Noah Smith

AWARDS

GOLD Best Tap Handle Design: Batsquatch | Craft Beer Marketing Awards

GOLD Best Can Design: Colossal Claude | Craft Beer Marketing Awards