The Battle of the Beasts marketing campaign was built around three beers that I designed & illustrated known as the Monsters of IPA: Batsquatch Hazy IPA, Gumberoo IPA, & Colossal Claude Imperial IPA. Together with the team, we created seven animated shorts encouraging people to try all three and vote for a winner.

Creative Direction / Art Direction / Illustration / Graphic Design / Merch / Voice Acting

VP Marketing: Hagen Moore

Animation: Mel Purdy

Photography, Video & Sound: James Noah Smith